What we Investigate

While you may suspect specific vulnerabilities within your sales operations, our deep-dive investigations are designed to confirm those suspicions and expose undetected threats across your entire ecosystem. Whether focusing on known pain points or conducting a comprehensive sweep, MSSN uncovers the critical issues hindering your revenue. Below are common areas where missing sales often hide.

Organizational Misalignment

Everyone thinks they’re aligned. 

Marketing, sales, and leadership often talk past each other. We investigate where disconnects occur and how they silently derail performance.

Missing Processes

Reps shouldn’t have to guess what to do next.

We uncover areas where no process exists, leading to inconsistency, hesitation, or complete drop-off in the pipeline.

Flawed Processes

A process in place doesn’t mean it’s working.

We find outdated or poorly designed workflows that create friction instead of flow. What looks like discipline may actually be dysfunction.

Underused or Misused Tools

You’re paying for tools, but not getting the return.

We examine your tech stack to find tools that are ignored, misconfigured, or creating complexity that slows your reps down.

Strategic Blind Spots

Strategy built on old data is just expensive guessing.

We investigate whether your ICP, targeting, and messaging still make sense and where they’re causing missed opportunities.

Lack of Voice Consistency

If every rep sounds different, your brand pays the price.

We analyze how your team presents your offer, what’s being said, what’s being promised, and if it matches reality.

Ineffective Ramp & Coaching

New reps flounder. Veterans stall. Managers shrug.

We investigate onboarding and coaching systems to see why performance gaps persist and how to close them.

Ineffective Sales Materials

Looks good. Closes nothing.

We investigate whether your decks, one-pagers, and sales content actually move deals forward, or just take up space in the proposal folder.

False Forecasts & Bad Data

Decisions are only as good as the data behind them.

We dig into your pipeline, deal stages, and metrics to uncover why your numbers can’t be trusted and what it’s costing you.