FIND. FRAME. FIX.
We run covert investigations inside sales organizations to uncover exactly how much revenue they’re missing, and deliver a precise, actionable plan to recover it.
UNSEEN PROBLEMS
Sales leaders often feel something’s off, but don’t know where to look. We surface the signs hiding in plain sight: dropped deals, lagging reps, and metrics that don’t add up. The signs are there. Most teams just miss them.
CLUES YOU MAY BE MISSING
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Low Conversion Rates
Sales orgs with poor stage-to-stage conversion lose up to 18% of revenue in late-stage drop-off.
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Pipeline Decay
Over 24% of qualified pipeline never moves forward due to unclear handoffs or next steps.
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Inconsistent Results
Teams with wide rep performance gaps average 19% lower quota attainment overall.
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Conflicting Reports
Misaligned reporting leads to 23% slower decision-making and lower forecast accuracy.
INVESTIGATIVE METHODS
The clues don’t surface themselves. We uncover them through a targeted investigation. Every analysis, observation, and audit we perform is designed to expose where revenue is slipping through the cracks. We bring facts to light that most sales orgs overlook.
Data Forensics
We analyze your pipeline to find breakdowns, bottlenecks, and buried revenue.
Undercover Work
We step into your buyer’s shoes to expose friction, confusion, and missed chances.
Interrogations
We interview your team to surface internal disconnects and operational blind spots.
Sales Audits
We review your systems and assets to uncover what’s missing—and what’s not working.
THE BIG PICTURE
Individual issues are just noise until you see how they connect. We map every clue we uncover; linking symptoms, systems, and behaviors to reveal the true structure of what’s broken. This is where clarity starts.
THE RESOLUTION
Once the truth is framed, the path forward becomes clear. We don’t just expose what’s broken; we deliver the plan to fix it. You’ll walk away with a prioritized, actionable report built to stop the bleeding and reclaim lost revenue.
THE REPORT
Your missing revenue report isn’t just a recap of what’s wrong. It’s a step-by-step plan to fix it. We rank every finding by impact and effort so you know where to start, what to fix, and what results to expect.
WHAT YOU GAIN
No assumptions. Just forensic evidence, actionable intelligence, and tailored solutions engineered for measurable growth.
WHO WE HELP
We are sales process experts with extensive experience across diverse sectors. Our focus is on the fundamental mechanics of revenue generation, ensuring our solutions adapt to any sales team, regardless of their market.
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B2B services teams often rely on consultative selling, long sales cycles, and relationship-driven growth. But these environments are especially vulnerable to process gaps, inconsistent messaging, and reps operating without clear frameworks. We specialize in exposing the systems and strategies these teams think are working—but aren’t.
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In B2C service environments, speed, clarity, and emotional trust drive conversions. But many teams confuse activity with effectiveness, overlooking weak messaging, low close rates, or flawed sales handoffs. Our investigations focus on buyer experience, rep consistency, and the moments where trust breaks down.
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SaaS sales teams often work fast-paced, high-volume pipelines with pressure to demo, convert, and renew. But under the surface, it’s easy to overlook conversion bottlenecks, inconsistent qualification, and poor data hygiene. We expose the cracks that slow momentum and leak revenue.
THE MSSN TEAM
MSSN was founded by The Director, whose 12+ years in the field exposed the true causes of stalled sales performance. He has since assembled an elite team, leveraging wide-ranging expertise across diverse sales verticals and industries. Our genuine curiosity fuels our ability to uncover hidden threats and engineer precise, outcome-driven solutions.