Case File: 0041-R
Sector: Recruiting
Mission Objective: Identify revenue constraints and unlock sustainable sales growth

The Mission Brief

The agency had stalled. Revenue plateaued at $70,000/month, with sales reps scattered across unfocused tasks. Leads came inconsistently. Leadership had theories—but lacked evidence.

MSSN was deployed to uncover what was missing.

Recon Findings

Our investigation surfaced three primary gaps:

  • Disjointed Strategy – No unified direction. Reps were chasing conflicting priorities.

  • Lack of Structure – Daily workflows lacked discipline, diluting rep focus.

  • Lead Gen Instability – Prospecting efforts were reactive, not proactive.

These weaknesses were costing them growth they didn’t know they were missing.

The Mission Plan

We delivered a customized plan including:

  • Strategic Realignment
    → Clarified core offerings and prioritized them for consistent execution.
    → Reps were reoriented toward high-impact services.

  • Activity Protocols
    → Introduced a structured daily schedule tailored to drive revenue.
    → Reps were directed to prioritize this business over distractions from sister companies.

  • Targeted Prospecting Playbook
    → Defined Ideal Customer Profile.
    → Cold outreach strategy built and deployed.

The Outcome

Within weeks, measurable progress was underway:

  • Revenue Surge
    From $70K to $110K/month — a 57% lift

  • 54% Boost in Productivity
    Reps stayed on task and focused on revenue-driving actions

  • 50% Increase in Leads
    Structured prospecting delivered more consistent pipeline growth

Case Closed

When the right plan is uncovered, progress follows.
This case proves:
✔ A clear strategy drives alignment.
✔ Discipline increases output.
✔ Prospecting works—if it’s targeted and consistent.

Want to know what your team is missing?